Tuesday, January 22, 2013

Why Does San Francisco Eat So Healthy?


I was in San Francisco this past weekend when a friend made an interesting comment.  She’s a picky eater, but throughout the weekend she found that all of her requests were honored.  After the third time she successfully got soy milk for her coffee, she commented that “it’s strange that every restaurant has soy milk.  I guess it’s because everyone eats so healthy here.”

Which begs the question – why does San Francisco eat healthier than the rest of the nation?  It’s a generalization, but this stereotype seems to hold true – there were fresh, nutritious food options everywhere.  This is pure speculation, but I have a few theories:

-          Great agricultural climate: Northern California has a mild, sunny climate that produces a vast array of fruits and vegetables.  Most of this produce comes from the Central Valley, which is one of the most productive agricultural regions in the world.  There is also an abundance of seafood, which reduces pressure to produce red meat.  This abundance of fresh, accessible produce gives locals the ability to take advantage of these healthier resources

-          Liberal culture: The west coast, and especially major cities, has traditionally been more liberal.  That liberalism may translate more into social justice and moral questions about how our food is produced and distributed.  This attitude may have led to less demand for processed, big agra food and more focus on local, sustainable products

-          Immigrant population: This is a little more theoretical, but I wonder how much the influx of Asian immigrants impacted food culture.  Traditional Chinese food (not the stuff from Panda Express) is focused around fresh vegetables, stews and steamed dishes that could take advantage of the area’s agricultural abundance

-          Higher income:  San Francisco and Marin counties have some of the highest per capita income in the US and, as research shows, higher income leads to healthier behavior

I could be completely off here, but I think many of these arguments hold some weight.  But is there a way to apply these principles to other parts of the country?

-          It would be difficult to change the nation’s agricultural landscape, but food access has improved tremendously in the past few decades.  The abundance of fresh, healthy food throughout the country and year-round has been achieved through better technology and new retailers, although with some interesting consequences

-          While the county is certainly not going to become more liberal, a greater awareness and acceptance of issues like climate change may make people question their food choices and seek out healthier, more sustainable options

-          We see ethnic foods becoming more common, which can be healthier, especially compared with meat and potatoes diets of the past

-          Increasing income is unfortunately the most difficult issue to tackle, but if we build up demand for these products using the other three factors, prices for these healthier foods may decrease and allow lower income Americans to enjoy the benefits that so many in San Francisco already do

Sunday, January 13, 2013

Are You Going to Keep Your New Year’s Resolutions?


With everyone hyped up about 2013, wanted to quickly visit a study from the University of Scranton on resolutions.  Here’s some quick math and my comments:

  • Percent of Americans who usually make New Year’s Resolutions: 45% (This seems pretty low – maybe the other 55% already know they’re going to fail?
  • Percent of people with resolutions who maintain them after 6 months: 46% (This seems absurdly high – this means 25% of Americans are still going to the gym or saving money after 6 months?  Either people are setting really attainable goals or there’s something fishy w/ this study)
  • Health-related resolutions among the top 10 most popular: 3 (Lose Weight, Staying Fit and Healthy, Quit Smoking – no real surprises here)
  • Success rates of people in their twenties vs. people in their fifties: 2x more resolutions attained (Interesting statistic – does this imply people in their twenties are better suited for change, have easier-to-achieve goals, or is it the opposite for people in their fifties?  Certainly says something about which group could be a better target audience for change messaging)